“Marketing” to Developers: Everything You Know Is Wrong

whitepaper developer adoption and marketing“To API or not to API?” is not the question. “How to API?” is.

But how do you bring your API to market and attract developers?

If you build it, will they come?

  • Why doesn't traditional marketing work for developers? 
  • What do developers expect? 
  • Are there common mistakes in developer marketing?
  • What are 10 ways to reach developers and build community?

Download "Attract Developers to your API" by Apigee and Evolved Media